We were recently asked who our favorite beauty photographers are. We liked this question because so much of what we see is lifestyle driven.
There are the lifestyle photographers who integrate beauty into their books like Matt Jones, Ben Watts, Carter Smith, Chris Craymer, Kate Powers, Thayer Gowdy, Grace Huang, among others. This is super tricky and has to be done carefully. We can talk about that another day.
But man oh mine, there are soooo many good beauty photographers out there. Those who make beauty a craft. They are artists who understand the entire package from selection of talent to lighting, to angles to palette-it’s truly endless. We can get overwhelmed just thinking about it, but it really comes down to a few key things:
-taste level with hair/make-up/styling
-amazing retouching that we don’t even notice
Here’s the thing-editorial is pretty different from advertising. We love a good editorial just like the next Art Buyer, but we need to see clean, gorgeous skin. Let’s be real—advertising gets pretty watered down. If you could see where a concept starts and then where it ends; it can be pretty disparate. That’s why we look for a good strong foundation (pun intended) when it comes to beauty imagery…any imagery, really!
We need to see that you have a team that gets it and that you understand what a beauty face looks like. Sounds easy, huh…mmm…nope! We don’t want to see clumpy mascara, unless it’s intentional. We don’t want to see dry, flakey skin or a pretty girl who may be, we are sorry to say…too old. It should look effortless even if it is incredibly complex. Talk about a double edged sword!
There are the regulars on the beauty scene at places like Jed Root (Michael Thomson, Guy Aroch, Joshua Jordan, Stephane Coutelle, Satoshi) You have the heavy hitters from CLM, A+C, Art Department (Solve Sundsbo, Craig McDean, John Akehurst, Simon Emmett, David Slijper, Rankin(!!!!), Philippe Salomon (drama, baby!), Tom Schirmacher). Then there are the guys who we just love: Tesh, Patric Shaw, Sarah Silver, Mary Rozzi, Greg Delves, Greg Kadel, Terry Gates…
Oh goodness! We have to stop…our heads are spinning. The point is, keep it simple until you master it all…Show us that you know how to make anyone look beautiful.