MEET THE JURY - Tom Hingston is an established graphic designer based in London. In 1997 he created his own design company. Renowned for its innovative and highly thoughtful approach to design, the studio has won numerous awards for it’s art direction and design on a number of music projects….
“When building your team, don’t hire a skill set, instead, says Capecelatro, choose people ‘that you wouldn’t mind going for a hike with after work,’ and trust that, ‘most people will step up to the plate and learn the skills that they need.’”—
A few cool photo agencies have popped up in 2013. Check them out!
Fresh Artist Management is representing emerging talent. The roster is super cool. JP has illustrators, directors and of course, photographers!
Cartel & Co. has a tight little roster that is a little more fashion & beauty oriented. They have some folks who have been shooting for a while and some new blood who are doing quite well out there.
Art & Motion is close to our hearts because Billy was an Art Buyer first. He broke out this year with a fun little agency that has directors, illustrators and photographers. He represents one of our fave teams, Jessica and Clark, otherwise known as The Collaborationist. We can’t get enough of them.
East Photographic these guys have been around in London, but Sue has come to NYC to represent a solid roster of photographers. We were blown away by the talent that she showed us. Check them out now.
In other news, a fellow Art Buyer/Producer, Hosanna Marshall,has a cool personal project that she is raising money for on Kickstarter. She has 6 days left to make her goal. Wander over, check it out and donate! It’s called The Open Series and is super inspirational. We love personal projects. Please, please, please support this woman who supports photographers and the industry in turn.
Hi there! I'm curious to know, do you think that the combined forces of social media have allowed young photographers to skip the stage of assisting in their careers?
That’s super interesting…We have worked with myriad young photographers and those with the assisting experience thrive on set and those without are hit and miss.
The thing is that with commercial work it’s not just about taking an amazing image. One has to know how to collaborate with a producer, art buyer, creative, and most importantly-CLIENT. There is something to be said for assistants who have spent time on grueling sets and watched photographers struggle through a difficult shot or have a disagreement with the agency or client or just have a rough go of it with weather or logistics. They typically learn how to remain calm and be part of the solution.
That being said, do young photographers have many more opportunities to promote themselves, absolutely. Should they skip assisting? Well, if they know how a shoot is run, go for it…but we recommend assisting and have found some up and comers this way too.
We heart assistants and all that they do. They are the first to arrive and that last to leave, they know when to contribute, they know how to have fun, and they have paid their dues.
We always ask for their blogs, websites and contact info…you just never know!
what photo blogs do you read? what kind of posts by photographers do you find most interesting?
We follow over 500 blogs. Most are photographers, illustrators and agents. We love to see who is working on what. We also follow a few publications, other art buyers and agencies. We look for inspiring imagery or what is inspiring others. It’s great when people post about their experiences or stories that they find interesting.
If we like the images on a blog, we follow it…if we find a great article, we follow it, if you make us laugh so hard that iced tea squirts out of noses, we follow it, if a post is so touching that we cry, we follow it…
We sometimes will post imagery that we are loving from different blogs. We should do that soon, huh? Thanks for the assignment. We needed one!
Is it just us or are all you being asked to shoot along side of TV? We fight and fight for our own days, but nooooo…no.way.jose. The client believes that a photographer can get the same quality shooting in 30 minutes or better yet, over the director’s shoulder. The directors LOVE this! Can you sense our sarcasm?
Lucky for us photographers are much more flexible and understand that they come second fiddle on this kind of project and are totally cool with it. (You are first fiddles in our books…always.) Here are a few of our favorite/flexible photographers who will be silent and sweet to work with:
How does one meet Art Buyers? Where are they? Most artists have no clue, and those that do aren’t sharing!
Wow! This is a basic, yet good question. We feel like unicorns!
So, here goes:
Art Buyers/Producers are primarily at Advertising, Marketing, and Digital agencies. Some Art Buyers work in-house for a specific company. Bank of America has a few Art Buyers staffed, as does Avon, Anthopologie, Ann Taylor and a bunch of others. The rest of us are staffed within agencies and work on myriad clients.
So, how do you meet Art Buyers…well, this can be a lot of work! First you have to research who you want to call or email. You have to track down our email addresses and/or phone numbers. You have to cold call/email us with promos and what you have been up to. Many artists have agents that handle promotion for them. Agents have tons of contacts and are the best way to get “in.” They have a roster of artists and know what we are looking for.
There is also the social aspect of meeting Art Buyers. There are a few groups that have started with the intention of hooking up artists and producers. Adhesive is a great one! FotoWorks and At Edge are face to face portfolio meetings for photographers. We aren’t sure if this exists for illustrators, but someone should start this!
A good thing to do is to make a list of your dream clients and then start with the research. There are databases available out there…Adbase is good one. If you can’t afford to pay for a list try searching on LinkedIn and make a promo (digital or printed) and hit send or stick some stamps and throw them in the mail! You can follow up with a call or email.
A word to the wise, Art Buyers and Photo Editors receive hundreds of promos a month and are working on multiple projects. If you do call, try not to reference a specific promo and if you don’t get a call back, don’t be discouraged. We are super busy. If we see something that you are a good fit for we will think of you. It’s good to just send a quick and friendly reminder email of “Hey, this is what I have been up to. I hope to work with you.” Keep it short and simple.
We would be remiss to not mention Sharp + Associates http://www.sharpeonline.com/. We haven’t really been following them for a while and they just popped back on our radar recently. We are going to keep our eyes on them and see what we think. What do you think? Anyone that you are watching these days?
Word on the street is that we will be seeing a few more multi-media representatives opening their doors in 2013. Stay tuned!
We love to talk about production. We have our favorite producers and we will try new folks who come highly recommended. We research the heck out of producers that we haven’t used before. It’s so important that a producer understands that the client is, well, the client and has the checkbook, that the agency is hiring and making sure that they are getting paid, and that the photographer and his/her team needs a lot of TLC and support. It takes a strong production company to manage all of these personalities and needs.
We were catching up on Heather Elder’s blog recently and were thrilled to see her comment on the relationship between agency and production company:
More and more agencies are beginning to make suggestions as to whom the photographer uses for production and often times they are requesting specific production companies. Now that art producers are being required to understand and produce videos, they are more savvy with the value of a production company. They are even sometimes more willing to pay the extra money involved with the larger productions just to have the peace of mind that goes along with having more people involved in a production. Not all clients can support the larger budgets but I suspect that having a hand in choosing a producer is something we will see more of in 2013.
Heather speaks the truth. We really do like to have a relationship with our producers. It’s so important when we are traveling as a group, or that they care if someone on our team has dietary restrictions, or they know how our billing works for advances and invoices, and that they support the photographer and his/her team in a completely positive way. We want everyone to have a great shoot! The better the production looks and the more buttoned up, the better the photographer and crew looks and that can mean repeat business just because the shoot felt “easy” to the client. We call it “smoke and mirrors” but know how much work it takes to make it seem effortless.
We are sure that if you speak with any Art Buyer/Producer that she can give you a nightmare production story. This may be why this is a growing trend. We are all for it. It’s nice to have someone who is a lover. A great producer is a very special person.
Check out Heather’s blog. She is a great resource for how the industry operates and she has a strong commercial roster to boot!